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November 30, 2009
By: TOM BRANNA
Editor
Shiseido Forms JV Company in Greece GREECE: Looking to grow sales here, Shiseido International Europe S.A. has inked a joint venture agreement with Gerolymatos Cosmetics S.A., a cosmetics importer based in Athens. The joint venture, Shiseido Hellas S.A., begins operations next month. Shiseido will control 51% of the company. Shiseido began selling cosmetic products in Greece through a distributor in 1991. By undertaking direct operations through a joint venture, the company plans to establi...
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